Digital Marketing Communications: Selection Criteria

نویسندگان
چکیده

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Statistical reference criteria for adaptive signal processing in digital communications

A general criterion for the design of adaptive systems in digital communications called the statistical reference criterion is proposed. The criterion is based on imposition of the probability density function of the signal of interest at the output of the adaptive system, with its application to the scenario of highly powerful interferers being the main focus of this paper. The knowledge of th...

متن کامل

Defining integrated marketing communications

This chapter provides a broad understanding of what integrated marketing communications (IMC) is andwhy it is used. It will introduce the idea of communication barriers, to help explain why creating an effective marketing communications (marcoms) campaign is so challenging, and touch on various theories of communication. In later chapters, there will be discussion of how these communication bar...

متن کامل

Selection Criteria for (Random) Generation of Digital (0,s)-Sequences

Among the very general scramblings introduced by A. Owen [Owe95], simple and widely used scramblings are obtained by S. Tezuka [Tez94]–[Tez95] by multiplying on the left the upper triangular generator matrices by nonsingular lower triangular (NLT) matrices whose entries are randomly chosen in the set of digits {0, 1, . . . , b − 1} identified to Fb. For these special scramblings we propose to s...

متن کامل

Digital Communications

Tufts (1965), Smith (1965), and Berger and Tufts (1967). “Faster than Nyquist” transmission has been studied by Mazo (1975) and Foschini (1984). Channel equalization for digital communications was developed by Lucky (1965, 1966), who focused on linear equalizers that were optimized using the peak distortion criterion. The mean-square-error criterion for optimization of the equalizer coefficient...

متن کامل

Mobile Marketing in Japan : The acceleration of integrated marketing communications

In Japan, broad penetration of information technology is helping to change consumer opinion and accelerate the speed of research and development and distribution, all of which are crucial components of marketing. Yet in this environment, traditional marketing communication does not allow companies to keep pace with these changes, creating a bottleneck in their competitive strategies. In order t...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: KnE Social Sciences

سال: 2021

ISSN: 2518-668X

DOI: 10.18502/kss.v5i2.8351